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Abstract Background

SOURCES

Keib, Kate, et al. “Picture Perfect: How Photographs Influence Emotion, Attention and Selection in Social

Media News Posts.”, Grady College of Journalism and Mass Communication, Aug. 2016, www.researchgate.net/publication/305729856_Picture_Perfect_How_Photographs_Influence_Emotion_Attention_and_Selection_in_Social_Media_News_Posts.

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Rugrien, Premsira. “Social Media Trend 2023: Short-Form VS. Long-Form Video.” Thammasat University, 2023.

 

Van der Harst, Jesse Pieter, and Spyros Angelopoulos. “Less is more: Engagement with the content of social media

influencers.” Journal of Business Research, vol. 181, Aug. 2024, p. 114746, https://doi.org/10.1016/j.jbusres.2024.114746.

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Wies, Simone, et al. “Finding goldilocks influencers: How follower count drives social media engagement.” Journal of

Marketing, vol. 87, no. 3, 29 Nov. 2022, pp. 383–405, https://doi.org/10.1177/00222429221125131.

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